In short, Content Creators is an initiative that aims to be representative of all people who use GroVia products.
Content Creators is a platform to amplify voices that are not usually heard in the baby space. GroVia will intentionally seek to work with parents of color, single parents, single parents by choice, those who are part of the LGBTQIA community, those who are part the deaf community, a parent of a child with disabilities, parents who have disabilities themselves, parents of children with profound medical needs, and grandparents who are the primary caregivers or who participate heavily in the day-to-day upbringing of a child who is diapered in GroVIa. The aim of this program is to raise the voices of the marginalized who are often not recognized. Content Creators aims to buck the trend and help to raise the profile of every person who is present in our community and fan base.